Steam, the leading digital distribution platform for PC gaming, is the go-to marketplace with thousands of games vying for attention. Your game’s store page on Steam, and particularly the ‘About This Game’ section, is a super important space to compel a browsing customer to make a purchase. Creating an exceptional game description and an engaging ‘About’ page is both an art and a science. Follow this comprehensive guide to learn how to craft descriptions that sell and design an ‘About’ page that entices.
The Importance of Your Steam Page
Your Steam store page is the front line where potential buyers decide whether or not to engage with your game. The ‘About This Game’ section acts as an elevator pitch, a concise and exciting presentation of what makes your game worth their time and money. It needs to be succinct yet descriptive, offering a clear overview of gameplay, story, and unique features.
The Art of Writing Compelling Game Descriptions
Start with a Hook
Begin your game description with a strong hook that grabs attention. It should be a single sentence that encapsulates the essence of your game or presents a unique selling proposition (USP) that sets your game apart from others.
Example:
In “The Lost Artifacts,” uncover ancient mysteries as you delve deep into forgotten ruins, crafting your adventure in this sandbox survival game.
Describe the Core Gameplay
Next, dive into the core gameplay mechanics. Be descriptive but not overly technical. Explain what the player does in-game, the challenges they face, and what makes playing your game a unique experience.
Example:
Experiment with arcane powers and innovative crafting systems to survive the treacherous environments of “The Lost Artifacts.” Every decision counts as you build, battle, and barter your way to unraveling the world’s secrets.
Narrate the Game’s World and Story
Here, give players a glimpse into the world they’ll be immersing themselves in. Introduce the premise of your story, the setting, and any compelling narrative hooks without giving away spoilers.
Example:
Set in the mystical world of Eterna, “The Lost Artifacts” invites you to become the chosen one, foretold by legend to restore balance between the forces of creation and destruction.
Highlight Key Features
Boldly emphasize the most captivating features of your game using bullet points for easy scanning. Mention modes of play, key features, or any unique aspects of your game that you’re proud of.
Example:
- Vast Open World: Explore a dynamically generated landscape rich with lore, diverse biomes, and hidden wonders.
- Complex Crafting: Utilize an intricate crafting system to create weapons, tools, and structures with materials gathered from the world around you.
- Multiplayer Mayhem: Join forces with friends or confront them in expansive multiplayer modes, from cooperative survival to competitive treasure hunts.
Call to Action
End your description with a call to action, encouraging the reader to take the next step, be it wishlisting, following, or purchasing your game.
Example:
Don’t miss out on the adventure of a lifetime. Add “The Lost Artifacts” to your wishlist today, and prepare to craft your destiny!
Designing an Engaging ‘About This Game’ Section
The ‘About This Game’ section should expand upon the initial description. It’s a space to tell a more detailed story about your game, its development, and why it’s a must-play, making it engaging with multimedia elements.
Use Engaging Visuals
Include images, animated GIFs, and videos showcasing the best aspects of your game. Visual storytelling can be significantly more effective than text alone, but they must be optimized for quick loading and reflect the actual gameplay.
List the Features in Detail
Provide a more detailed list of features, emphasizing what makes your game special. Pair this with engaging descriptions and, if possible, corresponding visuals.
Include Reviews and Testimonials
Quotes from reputable sources or testimonials from playtesters can build trust and validation for your game. Position them prominently on the page.
Make It Personal
Talk about your team and the story behind the game’s creation. Giving your game a human touch can foster a deeper connection with potential players.
SEO Considerations for Your Game Description
Steam is also a search engine, so your game description should be optimized for search visibility. Think about the keywords your target players might use when searching for new games. Incorporate these naturally throughout your text without sacrificing readability.
Concise and Clear Titles
The name of your game should be memorable and reflective of what it’s about. It’s also beneficial from an SEO perspective if it’s unique and contains keywords.
Use Relevant Tags
Steam allows you to add tags to your game page. Choose them wisely to improve how your game shows up in relevant searches.
Encourage User Reviews
Positive user reviews not only influence potential buyers but also help with the game’s visibility on Steam’s platform.
Conclusion
A well-crafted game description and an engaging Steam ‘About This Game’ page are crucial for converting browsers into buyers. Use these sections to tell the story of your game, highlighting what makes it unique, interesting, and worth playing. Mix irresistible copy with SEO strategies, and you will create a Steam page that not only ranks well but also captivates the gamer’s imagination, leading to more wishlists, follows, and sales.
Remember, the key to a successful game page on Steam lies in the balance between information, engagement, and search optimization. Keep refining your description with feedback and watch how your community grows!
Make sure to bookmark this guide for future reference, and share it with your friendly game developers!
